AI Opportunity Matrix

Create an AI opportunity matrix for [MARKETING FUNCTION/DEPARTMENT].

For each key process in this function, analyze across four levels:

LEVEL 0 — Current Manual Approach:
What is the process today? How long does it take? What does it cost?

LEVEL 1 — AI-Assisted:
Simple AI integration (prompts, Copilot, ChatGPT). What changes? What's the time/cost savings?

LEVEL 2 — AI-Transformed:
Workflow is redesigned around AI capabilities. New outputs become possible. What does the team look like?

LEVEL 3 — AI-Reinvented:
The entire function is reimagined. What previously impossible outcomes are now achievable?

For each level, include:
- Estimated ROI (time saved, cost reduced, revenue enabled)
- Implementation complexity: Low / Medium / High
- What skills the team needs to reach this level

Prioritize: Which 2 processes should be transformed first and why?