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The Indirect Pricing Email

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Engineered Prompt

Create an email that tackles pricing concerns indirectly. Focus on value and ROI before they even ask about cost.

Include:
- Lead with outcome: "The question we always start with is: what's the cost of NOT solving [CHALLENGE]?"
- Quantify the problem: [SPECIFIC COST OF STATUS QUO]
- Show the investment in context: "Our customers typically invest $[RANGE] and see $[RETURN] in [TIMEFRAME]"
- Price anchor: compare to cost of [ALTERNATIVE — hiring, manual process, etc.]
- CTA: "Happy to build a custom ROI model for your specific situation"

Never lead with price. Lead with value, then contextualize cost.

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